There are literally thousands of books that will tell you how to manage a brand. And there are at least that many that will tell you how to run a company. Put those together and you might have the number that will tell you how to take care of the people you’re leading to do both of those things.

I know this because in addition to making advertising and teaching it, I review books on it at The Agency Review. And every time I think I’ve read all that there are, the mailman shows up with a dumpster full of new ones and drops them on my desk.

But there’s one important part of being successful – especially in the marketing space – that these books are frustratingly silent on and it’s this: How to client.